Artful Teacher
Personal Project
Brand identity -TPT store front design -Social Media Posts design- Resources design
Challenge
A high school art teacher needed to rebrand her TPT store. Her current visuals were not recognizable and did not reflect her personality or teaching style.
Solution
I created a brand identity inspired by Bauhaus and mid-centurty design. The goal was to develop a visual style that feels playful, artistic, and cohesive across her TPT store, products, and social media.
Process
To set the visual direction, I started with a moodboard inspired by mid-century shapes, colors, and patterns.
From there, I developed: a color palette typography system logo and brand elements
These elements were designed to work consistently across all platforms, from product design to social media.
Brand Elements
I created other elements inspired by the period that can be used independently or in a pattern. Across products and social media to keep everything visually consistent.
Logo
I drew inspiration from semicircle shapes and mid-century floral designs to create a playful and artistic logo, which I designed in both vertical and horizontal layouts, along with a mark that can be utilized across various applications.
Color Palette
The palette captures the mid-century modern essence through a balanced mix of muted and warm tones.
Fonts
Young Serif
Headings
DM Sans
Body Text
The heading font brings a subtle retro feel, while the body font is clean and highly readable. Together, they create a balanced visual style.
Social Media Brand Design
TPT Store Front Resources Design
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Ready to build a cohesive and engaging TPT store?
Let’s work together to bring your ideas to life